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<Article>
<Journal>
				<PublisherName>University of Mohaghegh Ardabili</PublisherName>
				<JournalTitle>Journal of Advanced Sport Technology</JournalTitle>
				<Issn>2538-5259</Issn>
				<Volume>8</Volume>
				<Issue>4</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>12</Month>
					<Day>01</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Analyzing the effective components of information and communication technology in the process of improving the performance of physical education teachers (a qualitative study)</ArticleTitle>
<VernacularTitle></VernacularTitle>
			<FirstPage>1</FirstPage>
			<LastPage>24</LastPage>
			<ELocationID EIdType="pii">3550</ELocationID>
			
<ELocationID EIdType="doi">10.22098/jast.2024.13652.1307</ELocationID>
			
			<Language>EN</Language>
<AuthorList>
<Author>
					<FirstName>Mohammad</FirstName>
					<LastName>Azimi</LastName>
<Affiliation>Department of Educational Sciences, Faculty of Educational, University of  Farhangian, P.O. BOX 14665-889, Tehran, Iran.</Affiliation>

</Author>
<Author>
					<FirstName>Kosar</FirstName>
					<LastName>Attarnia</LastName>
<Affiliation>Department of Educational Sciences, Faculty of Educational, University of Farhangian, Ardabil, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Kamal</FirstName>
					<LastName>Nosrati Heshi</LastName>
<Affiliation>Department of Educational Sciences, Faculty of Educational, University of  Farhangian, P.O. BOX 14665-889, Tehran, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Zahra</FirstName>
					<LastName>Khademi Astaneh</LastName>
<Affiliation>Department of Counseling, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran. Lecturer at Farhangian University</Affiliation>

</Author>
<Author>
					<FirstName>Rana</FirstName>
					<LastName>Yaghoubi</LastName>
<Affiliation>Department of Educational Sciences, Faculty of Educational, University of Farhangian, Ardabil, Iran</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2023</Year>
					<Month>09</Month>
					<Day>09</Day>
				</PubDate>
			</History>
		<Abstract>The purpose of this research was identify and analyze the effective components of information and communication technology in the process improving the performance of physical education teachers. The method of the current qualitative research and the extraction of findings was carried out in two stages. In the first stage, in order to collect information from reliable internal and external databases, a systematic review method was used in the Silva method. After screening, the number of 25 valid domestic and foreign articles was considered for research literature review. In the second stage, to achieve theoretical saturation, the phenomenological method was used to extract people&#039;s lived experiences, and 10 physical education specialists with master&#039;s and doctorate degrees were selected to conduct interviews. The results from both stages were coded in three open, axial and selective stages. In this regard and based on the findings, the output of the first step of the research included 16 components of the effectiveness of information and communication technology in improving the performance of physical education teachers, as well as 1 component related to the effective use of technology in the physical education curriculum. The output of the phenomenology of the interviewees&#039; lived experiences was also presented in 3 sections: the advantages, obstacles and solutions of using information and communication technology in the physical education curriculum. The results showed that the use of information and communication technology by physical education teachers has improved their performance and improved their teaching skills in many ways, and since new and innovative knowledge, skills and teaching methods for the progress of physical education teachers is particularly important and the use of them cause to achievement of these issues, therefore, it is necessary to consider comprehensive and practical programs to implement this issue.</Abstract>
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			<Param Name="value">teachers</Param>
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			<Object Type="keyword">
			<Param Name="value">physical education curriculum</Param>
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			<Object Type="keyword">
			<Param Name="value">information and communication technology</Param>
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			<Object Type="keyword">
			<Param Name="value">systematic review</Param>
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<Article>
<Journal>
				<PublisherName>University of Mohaghegh Ardabili</PublisherName>
				<JournalTitle>Journal of Advanced Sport Technology</JournalTitle>
				<Issn>2538-5259</Issn>
				<Volume>8</Volume>
				<Issue>4</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>12</Month>
					<Day>01</Day>
				</PubDate>
			</Journal>
<ArticleTitle>The comparison of plantar pressure distribution and frequency content of selected muscles between hydrodynamic and typical sport shoe</ArticleTitle>
<VernacularTitle></VernacularTitle>
			<FirstPage>25</FirstPage>
			<LastPage>34</LastPage>
			<ELocationID EIdType="pii">3596</ELocationID>
			
<ELocationID EIdType="doi">10.22098/jast.2024.3596</ELocationID>
			
			<Language>EN</Language>
<AuthorList>
<Author>
					<FirstName>Seyyed Abbas</FirstName>
					<LastName>Farjad Pezeshk</LastName>
<Affiliation>department of sport sciences, faculty of physical education and sport sciences, University of Birjand, Birjand, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Sepideh</FirstName>
					<LastName>Samvati Sharif</LastName>
<Affiliation>Sharif University of Technology</Affiliation>

</Author>
<Author>
					<FirstName>Mohammad</FirstName>
					<LastName>Shariat Zadeh</LastName>
<Affiliation>ssrc</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2023</Year>
					<Month>05</Month>
					<Day>20</Day>
				</PubDate>
			</History>
		<Abstract>This study aimed to investigate the comparison of plantar pressure distribution and muscle frequency between hydrodynamic and typical sport shoe. 12 healthy adult male were recruited for this experimental study. The special hydrodynamic shoe has an outer sole with a special pathway for the fluid. The typical sports shoe with Ethylene-Vinyl Acetate soles was recruited for the comparison. Plantar pressure distribution was measured using the Pedar insole system and the results have analyzed using Pedar-X software. Electrical muscle activity of the Gastrocnemius, Soleus, Palmaris longus, and Tibialis anterior were measured using the Myon electromyography system at 1000Hz sampling rate. Subjects randomly wore hydrodynamic and typical sports shoes, then walk through the end of the pathway for the five times at self-selected speed. The Plantar area was divided into eight areas and plantar pressure variables were calculated in these areas. The onset and offset of muscle activation were calculated. The frequency variable includes mean and median frequency, the 99.5% frequency which contain 99.5% signal, and the bandwidth frequency was also calculated. Paired -t test was used for statistical comparison (p&lt;0.05). The results indicated that there are considerable pressure reduction in heel, fore foot and toe (P&lt;0.05). However, there is no difference between the time and frequency content of muscle activity. Based on the results, it seems that hydrodynamic shoes could an important effect on the reduction of plantar pressure without any change in muscle activity during the gait.</Abstract>
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			<Param Name="value">EMG</Param>
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			<Param Name="value">Hydrodynamic shoe</Param>
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<Article>
<Journal>
				<PublisherName>University of Mohaghegh Ardabili</PublisherName>
				<JournalTitle>Journal of Advanced Sport Technology</JournalTitle>
				<Issn>2538-5259</Issn>
				<Volume>8</Volume>
				<Issue>4</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>12</Month>
					<Day>01</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Relationships between Amortization Force and Kinetics Variables during Jumping and Landing</ArticleTitle>
<VernacularTitle></VernacularTitle>
			<FirstPage>35</FirstPage>
			<LastPage>47</LastPage>
			<ELocationID EIdType="pii">3597</ELocationID>
			
<ELocationID EIdType="doi">10.22098/jast.2024.3597</ELocationID>
			
			<Language>EN</Language>
<AuthorList>
<Author>
					<FirstName>Ali</FirstName>
					<LastName>Fatahi</LastName>
<Affiliation>Department of Sports Biomechanics, Central Tehran Branch, Islamic Azad University, Tehran, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Razieh</FirstName>
					<LastName>Yousefian Molla</LastName>
<Affiliation>Department of Sports Biomechanics, Central Tehran Branch, Islamic Azad University, Tehran, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Behshad</FirstName>
					<LastName>Panjehzadeh</LastName>
<Affiliation>Department of Sports Biomechanics, Central Tehran Branch, Islamic Azad University, Tehran, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Javad</FirstName>
					<LastName>Sarvestan</LastName>
<Affiliation>Department of Natural Sciences in Kinanthropology, Faculty of Physical Culture, Palacky University Olomouc, Olomouc, Czech Republic</Affiliation>

</Author>
<Author>
					<FirstName>Philip</FirstName>
					<LastName>Stainton</LastName>
<Affiliation>Allied Health Research Unit, University of Central Lancashire, Preston, UK, PR1 2HE</Affiliation>

</Author>
<Author>
					<FirstName>Ambreen</FirstName>
					<LastName>Chohan</LastName>
<Affiliation>Allied Health Research Unit, University of Central Lancashire, Preston, UK, PR1 2HE</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2024</Year>
					<Month>04</Month>
					<Day>18</Day>
				</PubDate>
			</History>
		<Abstract>Objectives: Force-time curve variables of countermovement jump are utilized to assess neuromuscular and biomechanical features related to lower extremity dynamics. The amortization phase is the transition phase between eccentric and concentric muscle activity and it is related to performance during jumping and agility activities. This study determines the relationship between Amortization Force and kinetics variables during a jumping and landing task. Equipment and methods: Seventeen junior professional male volleyball players performed three counter-movement jumps with maximum effort. The function of the stretch-shortening cycle of the legs concerning the jumping movement has been evaluated using the block jump skill on a dual-force platform (Kistler, CH). Kinetics data from Force - Time curve variables were calculated in MATLAB programs software (Math Works Inc., Cambridge, MA, USA) for the best jump trial. Multiple Stepwise Regression analysis was used to estimate the relationship between amortization force and other kinetic variables during jumping and landing as well as the magnitude coefficient of each variable. Results: Significant relationship between amortization force and other kinetic variables in the first step of stepwise regression models (p&lt;0.05). Conclusions: These data may suggest that conditioning coaches should identify their player’s preferred position and incorporate a specific training program to enhance the players&#039; power.</Abstract>
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			<Param Name="value">concentric phase</Param>
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			<Param Name="value">amortization phase</Param>
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			<Param Name="value">force-time curve</Param>
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<ArchiveCopySource DocType="pdf">https://jast.uma.ac.ir/article_3597_f916f0f357c40cb3954feac80339ad7e.pdf</ArchiveCopySource>
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<Article>
<Journal>
				<PublisherName>University of Mohaghegh Ardabili</PublisherName>
				<JournalTitle>Journal of Advanced Sport Technology</JournalTitle>
				<Issn>2538-5259</Issn>
				<Volume>8</Volume>
				<Issue>4</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>12</Month>
					<Day>01</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Identifying factors affecting the use of donors' capacity in the development of the country's sports infrastructure</ArticleTitle>
<VernacularTitle></VernacularTitle>
			<FirstPage>48</FirstPage>
			<LastPage>54</LastPage>
			<ELocationID EIdType="pii">3611</ELocationID>
			
<ELocationID EIdType="doi">10.22098/jast.2024.14849.1342</ELocationID>
			
			<Language>EN</Language>
<AuthorList>
<Author>
					<FirstName>Hossein</FirstName>
					<LastName>Kordloo</LastName>
<Affiliation>University of mohaghegh ardabili</Affiliation>

</Author>
<Author>
					<FirstName>Abbas</FirstName>
					<LastName>Naghizadeh-Baghi</LastName>
<Affiliation>Department of Sports Management and Biomechanics, Faculty of Educational Sciences &amp;amp; Psychology. University of Mohaghegh Ardabili.
Ardabil, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Farzad</FirstName>
					<LastName>Nobakht Sareban</LastName>
<Affiliation>mohaghegh ardabili</Affiliation>

</Author>
<Author>
					<FirstName>Mehrdad</FirstName>
					<LastName>Moharramzadeh</LastName>
<Affiliation>Mohaggeg ardebili university</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2024</Year>
					<Month>03</Month>
					<Day>27</Day>
				</PubDate>
			</History>
		<Abstract>The participation of donors and financial sponsors plays a pivotal role in the development of sports infrastructure and facilities, thereby fostering the expansion of sports across the nation. Identifying the influential factors that attract and optimize the utilization of this civic capacity could provide policymakers and sports administrators with insights for improving these factors and creating an environment conducive to greater donor&#039;s engagement. A thorough examination of this subject presents an opportunity to better understand the motivations and driving forces. Therefore, the purpose of this research is to identify the factors affecting the use of donors&#039; capacity in the development of sports infrastructure in the country. This research was conducted in a qualitative way and thematic analysis method was used to analyze the data. The present study was practical and exploratory in nature. The statistical community in this research was made up of all sports specialists and managers and those who were active in the field of sports donors. Sampling was done in a purposeful and snowball manner, which reached theoretical saturation with 23 interviews. In order to collect information, a semi-structured interview was used, which was conducted as a direct communication and as a telephone call. To measure validity and reliability, acceptability, transferability, confirmability and retest were used. From the data analysis, 64 open codes were extracted, which were placed in 18 sub-themes. Finally, sub-themes were categorized into 7 main themes including individual factors, economic factors, political factors, cultural factors, social factors, legal factors and organizational factors. The current findings can be used as a guide for different organizations in the country to attract donors for cooperation in the field of sports.</Abstract>
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			<Object Type="keyword">
			<Param Name="value">Affecting Factors</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Donors Capacity</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Development</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">sports infrastructure</Param>
			</Object>
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<ArchiveCopySource DocType="pdf">https://jast.uma.ac.ir/article_3611_76ad395c4fc880c49e1dc0ac2327f8cd.pdf</ArchiveCopySource>
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<Article>
<Journal>
				<PublisherName>University of Mohaghegh Ardabili</PublisherName>
				<JournalTitle>Journal of Advanced Sport Technology</JournalTitle>
				<Issn>2538-5259</Issn>
				<Volume>8</Volume>
				<Issue>4</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>12</Month>
					<Day>01</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Recognition of the juridical challenges of technological progression in the sport industry (through presenting a solution)</ArticleTitle>
<VernacularTitle></VernacularTitle>
			<FirstPage>55</FirstPage>
			<LastPage>64</LastPage>
			<ELocationID EIdType="pii">3613</ELocationID>
			
<ELocationID EIdType="doi">10.22098/jast.2025.3613</ELocationID>
			
			<Language>EN</Language>
<AuthorList>
<Author>
					<FirstName>Vahid</FirstName>
					<LastName>Shojaei</LastName>
<Affiliation>Department of Sport Management, Sari Branch, Islamic Azad University, Sari, IRAN.</Affiliation>

</Author>
<Author>
					<FirstName>Zahra</FirstName>
					<LastName>Habibi Kelachaye</LastName>
<Affiliation>PhD Candidate, Department of Sport Management, Sari Branch, Islamic Azad University, Sari, IRAN.</Affiliation>

</Author>
<Author>
					<FirstName>Pedram</FirstName>
					<LastName>Barari Bijargah</LastName>
<Affiliation>PhD Candidate, Department of Sport Management, Sari Branch, Islamic Azad University, Sari, IRAN.</Affiliation>

</Author>
<Author>
					<FirstName>Fateme</FirstName>
					<LastName>Adib Chomachaee</LastName>
<Affiliation>PhD Candidate, Department of Sport Management, Sari Branch, Islamic Azad University, Sari, IRAN.</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2023</Year>
					<Month>10</Month>
					<Day>16</Day>
				</PubDate>
			</History>
		<Abstract>There are various modes of challenges in technology progression in the sport industry, and if proper solutions are not thought upon; many problems will arise in the current field. In this regard, the present study was conducted with the very approach to select the prime policies to protect the rights and interests of all factors relating to the sport industry and to provide an appropriate balance between technology and the rights of the athletes. The present research is practical in terms of purpose and was conducted via a qualitative method using a descriptive phenomenological approach. The participants of the present research contain: university faculty members in the Sport Management Department, legislation, sport law, senior managers of the Ministry of Sports and Youth, coaches and athletes, in 2023. The sampling method was purposeful. The data collection tool was a semi-structured interview with open questions. For the final validation of the research, validity and reliability criteria were applied. According to the information obtained from interviews with research experts; the challenges and legal solutions of technological progression in the sport industry entail 54 sub-contents in the form of 6 main contents as: the athletes’ privacy the athletes’ injuries, ethical conflicts, referee problems, intellectual property and live-broadcasting. Taking into account the challenges that have emerged with the progression of technology in the sport industry is a very considerable issue, since it results in full and optimal use of the capacity of athletes and coaches. Moreover, paying attention to the maintenance of justice and moral values governing sports with the progression of new technologies seems to be of importance; as it leads to the desirable and equal use of technology in sports on behalf of the athletes. Therefore, in order to maintain the stated values, the relevant managers should take use of the contents of the study.</Abstract>
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			<Param Name="value">technology</Param>
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			<Object Type="keyword">
			<Param Name="value">privacy</Param>
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			<Object Type="keyword">
			<Param Name="value">juridical challenges</Param>
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			<Object Type="keyword">
			<Param Name="value">Sport</Param>
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			<Param Name="value">solution</Param>
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<ArchiveCopySource DocType="pdf">https://jast.uma.ac.ir/article_3613_d1114d955e67f8e86cc451141aa497a4.pdf</ArchiveCopySource>
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<Article>
<Journal>
				<PublisherName>University of Mohaghegh Ardabili</PublisherName>
				<JournalTitle>Journal of Advanced Sport Technology</JournalTitle>
				<Issn>2538-5259</Issn>
				<Volume>8</Volume>
				<Issue>4</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>12</Month>
					<Day>01</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Artificial Intelligence (AI) and the Future of Sports Marketing: Exploring New Challenges and Opportunities</ArticleTitle>
<VernacularTitle></VernacularTitle>
			<FirstPage>65</FirstPage>
			<LastPage>79</LastPage>
			<ELocationID EIdType="pii">3638</ELocationID>
			
<ELocationID EIdType="doi">10.22098/jast.2025.15830.1374</ELocationID>
			
			<Language>EN</Language>
<AuthorList>
<Author>
					<FirstName>Javad</FirstName>
					<LastName>Karimi</LastName>
<Affiliation>Department of Physical Education, Lorestan University, Khorramabad, Lorestan, Iran</Affiliation>

</Author>
<Author>
					<FirstName>Sajjad</FirstName>
					<LastName>Pashaie</LastName>
<Affiliation>Department of sports  management, University of Tabriz, Tabriz, IRAN</Affiliation>

</Author>
<Author>
					<FirstName>Hamed</FirstName>
					<LastName>Golmohammadi</LastName>
<Affiliation>Ph.D. Student, Department of Physical Education and Sport, Institute of Health Science, Sivas Cumhuriyet University, Sivas, Turkey</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2024</Year>
					<Month>09</Month>
					<Day>14</Day>
				</PubDate>
			</History>
		<Abstract>Artificial intelligence (AI) is reshaping the sports marketing landscape, providing novel opportunities for fan engagement and operational efficiency. This study responds to a significant research gap regarding AI&#039;s practical applications in sports marketing by employing a qualitative research approach. Through thematic analysis of interviews with industry experts, the study identifies how AI enhances marketing strategies, including personalizing fan experiences, optimizing advertising campaigns, and leveraging data-driven decision-making. Experts highlighted the transformative capability of AI in creating tailored interactions and fostering deeper fan loyalty, while also addressing challenges such as ethical considerations and data privacy. These insights reveal the necessity for sports organizations to adopt a proactive and ethical approach in integrating AI to achieve strategic advantage. The study’s findings contribute to a conceptual framework, providing a nuanced understanding of AI’s role in redefining sports marketing practices, while suggesting directions for future exploration.</Abstract>
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			<Param Name="value">Digital Marketing</Param>
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			<Object Type="keyword">
			<Param Name="value">Sports Marketing</Param>
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			<Object Type="keyword">
			<Param Name="value">Customer Engagement</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Predictive Analytics</Param>
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<ArchiveCopySource DocType="pdf">https://jast.uma.ac.ir/article_3638_c4d7d3604bd5df4648b1c3307987af1d.pdf</ArchiveCopySource>
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