The Presence of New Technologies Affected on Ticket Sales Management in the World Sport Mega Events

Authors

1 Department of Sport Management, Research Branch of Islamic Azad University, Tehran, Iran

2 Sport Management Department, Sport Science Faculty,Alzahra University, Tehran, Iran

Abstract

The purpose of this research was to consider and study the presence of new technologies affected on ticket sales management among Sport mega events around the world. Based on the objectives of this research, the research methodology has been applied and it was according to mixed method (qualitative and quantitative). In qualitative part, statistical society was consisting of all countries around the world and statistical sample was: United States of America, England, China, South Korea, Australia, Finland, Canada, Qatar, Germany, Turkey and Iran. In quantitative part, 12 sport elites were selected. Research tools were library study, official websites, and data banks, notes and documents observation records.
In Quantitative part, first of all, an AHP questionnaire designed for dual comparison of criteria and it was distributed among 12 sport marketing elites and it was analyzed by AHP method. Results showed that Digital and multipurpose ticket with 0/138 points was in the first place and ticket sales via ticket-office with 0/02 points was at the last place. Result in qualitative part showed that in the selected countries what new technologies used for managing, distributing of tickets as well as each of these factors have different outcomes such as facilitating in ticketing, preventing of black market, spectator security, control and event security, data security of participants, moneymaking and other benefits which had been mentioned in the research.

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