Main Subjects = Financial and marketing technologies in sport
Identification of Key Drivers of Media Transformation and Artificial Intelligence: Opportunities for the Sports Industry

Articles in Press, Accepted Manuscript, Available Online from 03 May 2026

10.22098/jast.2026.19344.1459

Hamid Sadeghzadeh; Mandana Saniee; sarvenaz torbati


Designing a Model of Blue Ocean Strategy in Sports Startups

Volume 9, Issue 2, June 2025, Pages 17-34

10.22098/jast.2024.15403.1366

Hoda Nejati; Seyed Mohammadhossein Razavi; Saeed Amirnejad


Comparison of Customers' Visual Attention in the Online Shopping Process of Sports Products with a Neuromarketing Approach

Volume 8, Issue 3, September 2024, Pages 1-14

10.22098/jast.2024.15700.1372

Farangis Najafi; Seyede Nahid Shetab Boushehri; Amin Khatibi; Tahereh Azmsha


MARKET ANALYSIS OF SPORTS APPLICATIONS

Volume 8, Issue 3, September 2024, Pages 49-61

10.22098/jast.2025.15317.1360

Mehdi Rasooli; Ahmad Mahmoudi; Neda Mirshekari; Saman Mehri