Investigating the role of mass media and cyberspace in the advancement and promotion of public and championship sports (Case study of East Azerbaijan Province)

Document Type : Original research papers

Authors

1 Department of Sport Science Education, Farhangian University, Tehran, Iran

2 Department of Sports Management, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran

3 Department of Sports Management, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran.

4 sport biomechanics, faculty of educational sciences and psychology

Abstract

Mass media and cyberspace increasingly influence the advancement and promotion of both public and championship sports. In this context, this study aims to examine the role of mass media and cyberspace in economic development and employment opportunities within the sports sector, specifically focusing on East Azerbaijan Province. This research addresses the impact of media on enhancing human, financial, and infrastructural resources and its contribution to the overall development of sports. This study utilized exploratory factor analysis to identify the key factors affecting economic development and employment in sports. Before the factor analysis, the Kaiser-Meyer-Olkin (KMO) measure and Bartlett’s test of sphericity were applied to assess the appropriateness of the sample size and the intercorrelation of the variables. Additionally, model fit indices, including the Goodness of Fit Index (GFI) and Comparative Fit Index (CFI), were used to evaluate the adequacy of the structural model. The results of the factor analysis indicated that mass media and cyberspace substantially influence the development of human, financial, infrastructural, scientific, legal, and cultural resources within sports in East Azerbaijan Province. The fit indices for the structural model (GFI = 0.921, CFI = 0.893) demonstrated a good fit to the data, confirming the validity of the model. Furthermore, statistical tests revealed significant relationships between media influence and various outcomes, such as increased investment in sports, enhanced self-confidence, and the attraction of economic opportunities. The findings underscore mass media's and cyberspace's pivotal role in promoting sports at the grassroots and professional levels. The media are integral in increasing public awareness, attracting sponsorships, and fostering community engagement in sports activities. However, challenges such as unequal access to digital technologies and inadequate investment in sports infrastructure remain barriers to fully realizing the potential of media in sports development. The study concludes that for the sustainable development of sports in East Azerbaijan Province, there is a need for enhanced collaboration between the media, sports organizations, and government authorities. Long-term policies that focus on improving infrastructure and media access are essential for maximizing the benefits of mass media and cyberspace in advancing public and championship sports.

Keywords

Main Subjects

Full Text

  1. Allahmoradi M, Razavi SMH, Doosti M. Presenting the conceptual model of citizen sports. Research in Sport Management and Motor Behavior. 2019;9(18):17-35. http://dx.doi.org/10.29252/JRSM.9.18.17
  2. Razavizadeh SN. A Sociological Study on Challenges of the Development of Public Sports with an Emphasis on the Role of The Provinces’’Media (Case: Markazi Province). 2024. https://doi.org/10.22082/cr.2023.2009850.2585
  3. Sajjadi N, Ghahfarkhi AD, Bayat M. The role of sporting events and the deployment of international caravans in the social and cultural development of communities (Case study of Iran). Journal of Iranian Social Development Studies. 2022;54(14):49-64. https://doi.org/10.30495/jisds.2022.67733.11745
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  5. Ghadimi E. Redefining Public Relations in the Information and Communication Age: A Review of the Public Relations Book 2. Information and Communication Book Review. 2015;5(2):73-84. https://www.magiran.com/p1440151
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  13. Abandansari MZ, Kohan NA. Effective Factors in Improving the Sports Diplomacy of Iran and the Arab Countries of the Persian Gulf Region. Journal of New Studies in Sport Management. 2024;5(2):1118-30. http://dx.doi.org/10.22103/jnssm.2023.22251.1223
  14. Moharram Zadeh M, Kheirollahi Meidani H, Hasanzadeh N. Investigating the Impact of the Environmental and Spatial Dimension of the Health Sidewalks of Ardabil on People's Tendency to Participate in Physical Activity. Research in Sport Management and Marketing. 2023;5(1):1-12. https://doi.org/10.22098/rsmm.2023.12498.1211
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  19. Saputra F. The Role of Human Resources, Hardware, and Databases in Mass Media Companies. International Journal of Advanced Multidisciplinary. 2022;1(1):47-55. http://dx.doi.org/10.38035/ijam.v1i1
  20. Bye B, Fæhn T. The role of human capital in structural change and growth in an open economy: Innovative and absorptive capacity effects. The World Economy. 2022;45(4):1021-49. https://doi.org/10.1111/twec.13184
  21. Kolotouchkina O, Llorente-Barroso C, García-Guardia ML, Pavón J. Disability, sport, and television: Media visibility and representation of Paralympic Games in news programs. Sustainability. 2020;13(1):256. https://doi.org/10.3390/su13010256
  22. Jiang M, Gao Q, Zhuang J. Reciprocal spreading and debunking processes of online misinformation: A new rumor spreading–debunking model with a case study. Physica A: Statistical Mechanics and its Applications. 2021;565:125572. http://dx.doi.org/10.1016/j.physa.2020.125572
  23. Yousefian J. Challenges to Develop Sport for All, Professional and Vocational, Women’s and Educational Sports in Yazd Province. Strategic Studies on Youth and Sports. 2022;20(54):171-92. https://doi.org/10.22034/ssys.2022.480
  24. Goodarzi M, Hamidi M, Behrouzi A. Designing and Explaining the Optimal Scenario for the Development of Triathlon in Iran. Sport Management Journal. 2023;15(3):213-195. http://doi.org/10.22059/JSM.2023.354714.3113
  25. Kruszyńska E, Poczta J. Hierarchy of Factors Affecting the Condition and Development of Sports and Recreation Infrastructure-Impact on the Recreational Activity and Health of the Residents of a City (Poznan Case Study). Int J Environ Res Public Health. 2019;16(4). http://dx.doi.org/10.3390/ijerph16040556
  26. Aliabadi S, Sajjadi SN, Ghasemi H, Kordi M. The role of mass media in the development of human resources, financial resources and facilities and championship sport infrastructure. Sport Management Studies. 2023. https://doi.org/10.30473/jsm.2020.56279.1485
  27. Tabatabaei SA, Ghasemi H, Farahani A. Designing a paradigm model for the development of sports of the Armed Forces of Iran through mass media Authors. Defence Studies. 2022;20(78):168-95. https://dor.isc.ac/dor/20.1001.1.17351723.1401.20.78.6.4
  28. Peserkolo S, Isfahaninia, Akram, Fallah, Zainal Abedin, & Ghorbani, Saeed. Investigation and prioritization of factors affecting the quality and success of sports teams of the Armed Forces of the Islamic Republic of Iran in international competitions. Quarterly Journal of Standards and Quality Management. 2021;11(1):120-41. https://doi.org/10.22034/jsqm.2021.266205.1286
  29. Alghali A, Mirsafian H, Naderian Jahromi M. The Model of Disabled Sports Development in the Championship Field (Case Study: Iraq). Sport Management Journal. 2024. https://jsm.ut.ac.ir/article_98363.html?lang=en

References

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  2. Razavizadeh SN. A Sociological Study on Challenges of the Development of Public Sports with an Emphasis on the Role of The Provinces’’Media (Case: Markazi Province). 2024. https://doi.org/10.22082/cr.2023.2009850.2585
  3. Sajjadi N, Ghahfarkhi AD, Bayat M. The role of sporting events and the deployment of international caravans in the social and cultural development of communities (Case study of Iran). Journal of Iranian Social Development Studies. 2022;54(14):49-64. https://doi.org/10.30495/jisds.2022.67733.11745
  4. Miryousefi SJ, Bakhshndah H. Explanation and Prioritization of Mass Media Factors Affecting Political Culture Development of Championship Sport. Sport Management Journal. 2020;12(2):501-20. https://doi.org/10.22059/jsm.2019.274462.2216
  5. Ghadimi E. Redefining Public Relations in the Information and Communication Age: A Review of the Public Relations Book 2. Information and Communication Book Review. 2015;5(2):73-84. https://www.magiran.com/p1440151
  6. Asadi N, Tojari F, Nik Aeen Z. Place of Sports in Laws of the Iran’s Five-Year Plans. Strategic Studies on Youth and Sports. 2020;19(47):165-88. https://faslname.msy.gov.ir/article_364.html?lang=en
  7. Yamini Firouz M, Yamini Firouz M. An introduction to the role of mass media in the development of public sports. Media Management. 2020;8(52):41-50. http://noo.rs/64A7n
  8. Fathinia MA, Abdolrahman. Football fan aggression and the role of media in controlling it. Evolution and research. 2005(42-43):81-0. http://dx.doi.org/10.5937/socpreg56-35221
  9. Ghiamirad Amir MM. The Study Of Marketing Approaches To Promote And Develop Sport Fields In Iran. Movement (Iranian Journal). 2009;39(39):175-92. https://joh.ut.ac.ir/article_27775.html?lang=en
  10. Motallebi N, Davoodzadeh K, Borjalilu S, Kashanimovahhed B, Anbari M, Nikfarjad H, et al. The Influential Aspects of Cyberspace in Promotion of Sports. Asian Journal of Sports Medicine. 2018;9(3). http://dx.doi.org/10.5812/asjsm.64627
  11. Babaei M, Fattahi Masroor F, Shakeri N. Identifying the Current Situation and Obstacles to the Development of Sport for All in the Country. Strategic Studies on Youth and Sports. 2018;17(41):235-47. https://faslname.msy.gov.ir/article_280.html?lang=en
  12. Askarian F, Rahbar M, Raghfar H, Saffari M. Industry Identify of development barriers of Iran Sports. Journal of Sport Management and Motor Behavior. 2021;17(34):98-81. https://doi.org/10.22080/jsmb.2020.14283.2871
  13. Abandansari MZ, Kohan NA. Effective Factors in Improving the Sports Diplomacy of Iran and the Arab Countries of the Persian Gulf Region. Journal of New Studies in Sport Management. 2024;5(2):1118-30. http://dx.doi.org/10.22103/jnssm.2023.22251.1223
  14. Moharram Zadeh M, Kheirollahi Meidani H, Hasanzadeh N. Investigating the Impact of the Environmental and Spatial Dimension of the Health Sidewalks of Ardabil on People's Tendency to Participate in Physical Activity. Research in Sport Management and Marketing. 2023;5(1):1-12. https://doi.org/10.22098/rsmm.2023.12498.1211
  15. Hashemian S, Ghasemi H, Hosseini M. Conceptual framework of using media power for sports development. Communication Management in Sport Media. 2025. https://doi.org/10.30473/jsm.2023.68127.1761
  16. Khajeh Salehani M, Ghasemi H, Doroudian AA, Khojasteh Bagherzadeh H, AzadFada S. Interpretive structural model of student sports development through the media. Communication Management in Sport Media. 2024;11(3). https://doi.org/10.30473/jsm.2022.63013.1603
  17. De Corniere A, Sarvary M. Social media and news: Content bundling and news quality. Management Science. 2023;69(1):162-78. https://doi.org/10.1287/mnsc.2022.4341
  18. Kim DY, Kim H-Y. Social media influencers as human brands: an interactive marketing perspective. Journal of Research in Interactive Marketing. 2022;17(1):94-109. https://doi.org/10.1108/JRIM-08-2021-0200
  19. Saputra F. The Role of Human Resources, Hardware, and Databases in Mass Media Companies. International Journal of Advanced Multidisciplinary. 2022;1(1):47-55. http://dx.doi.org/10.38035/ijam.v1i1
  20. Bye B, Fæhn T. The role of human capital in structural change and growth in an open economy: Innovative and absorptive capacity effects. The World Economy. 2022;45(4):1021-49. https://doi.org/10.1111/twec.13184
  21. Kolotouchkina O, Llorente-Barroso C, García-Guardia ML, Pavón J. Disability, sport, and television: Media visibility and representation of Paralympic Games in news programs. Sustainability. 2020;13(1):256. https://doi.org/10.3390/su13010256
  22. Jiang M, Gao Q, Zhuang J. Reciprocal spreading and debunking processes of online misinformation: A new rumor spreading–debunking model with a case study. Physica A: Statistical Mechanics and its Applications. 2021;565:125572. http://dx.doi.org/10.1016/j.physa.2020.125572
  23. Yousefian J. Challenges to Develop Sport for All, Professional and Vocational, Women’s and Educational Sports in Yazd Province. Strategic Studies on Youth and Sports. 2022;20(54):171-92. https://doi.org/10.22034/ssys.2022.480
  24. Goodarzi M, Hamidi M, Behrouzi A. Designing and Explaining the Optimal Scenario for the Development of Triathlon in Iran. Sport Management Journal. 2023;15(3):213-195. http://doi.org/10.22059/JSM.2023.354714.3113
  25. Kruszyńska E, Poczta J. Hierarchy of Factors Affecting the Condition and Development of Sports and Recreation Infrastructure-Impact on the Recreational Activity and Health of the Residents of a City (Poznan Case Study). Int J Environ Res Public Health. 2019;16(4). http://dx.doi.org/10.3390/ijerph16040556
  26. Aliabadi S, Sajjadi SN, Ghasemi H, Kordi M. The role of mass media in the development of human resources, financial resources and facilities and championship sport infrastructure. Sport Management Studies. 2023. https://doi.org/10.30473/jsm.2020.56279.1485
  27. Tabatabaei SA, Ghasemi H, Farahani A. Designing a paradigm model for the development of sports of the Armed Forces of Iran through mass media Authors. Defence Studies. 2022;20(78):168-95. https://dor.isc.ac/dor/20.1001.1.17351723.1401.20.78.6.4
  28. Peserkolo S, Isfahaninia, Akram, Fallah, Zainal Abedin, & Ghorbani, Saeed. Investigation and prioritization of factors affecting the quality and success of sports teams of the Armed Forces of the Islamic Republic of Iran in international competitions. Quarterly Journal of Standards and Quality Management. 2021;11(1):120-41. https://doi.org/10.22034/jsqm.2021.266205.1286
  29. Alghali A, Mirsafian H, Naderian Jahromi M. The Model of Disabled Sports Development in the Championship Field (Case Study: Iraq). Sport Management Journal. 2024. https://jsm.ut.ac.ir/article_98363.html?lang=en

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History

  • Receive Date: 22 December 2024
  • Revise Date: 31 December 2024
  • Accept Date: 09 January 2025

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